marketingknowledge.de

Tasks

Make the site mobile device friendly.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.marketingknowledge.de/

Character length : 26

Title

marketingknowledge | marketingknowledge

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

image: http://www.marketingknowledge.de/wp-content/uploads/2014/02/copy-header2.jpg

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

marketingknowledge | marketingknowledge

Character length : 39

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	4	0	7	0	3

Heading structure in the source code

<H2> Vorsicht Sie werden beeinflusst! Wie die Warnung vor unterschwelliger Werbung die Kaufbereitschaft beeinflusst.
<H2> Der Preis ist heiß – Wie die Darstellung von Preisen die Produktbewertung beeinflusst.
<H2> Wie viele Argumente sollte man vorbringen, um seine Kunden zu überzeugen?
<H2> Groß = Besser? Wie die Packungsgröße die wahrgenommene Qualität eines Produktes beeinflusst.
<H4> Consumer Behavior
<H4> Brand Management
<H4> Recent Posts
<H4> Recent Comments
<H4> Archives
<H4> Categories
<H4> Tags
<H6> Tags
<H6> Categories
<H6> Recent Posts

Word cloud

beeinflusst19
brand12
comments10
management8
werbung6
price6
consumer6
behavior6
vorbringen4
packungsgröße4
überzeugen4
wahrgenommene4
kunden4
qualität4
markenpersönlichkeit4
argumente4
produktes4
making4
preisen4
produktbewertung4
vorsicht4
decision4
personality4
unterschwelliger4
warnung4
kaufbereitschaft4
heiß4
darstellung4
preis4
july3
konsumentscheidungen3
marken3
recent3
june3
wärme3
august3
geist3
physischer3
körper3
effekt3
personal2
claim2
perception2
channel2
beeinflussung2
anthropomorphismus2
attractiveness2
size2
name2
pronouns2
marketing2
kommunikation2
kosmetika2
measure2
measurement2
gender2
financial2
embodied2
animals2
empathie2

Keyword matrix

word	title	descriptions	heading
beeinflusst
brand
comments
management
werbung
price

Two Word cloud

wie die9
wie viele4
preisen die4
qualität eines4
viele argumente4
man vorbringen4

Three Word cloud

wie die packungsgröße4
werbung die kaufbereitschaft4
wie die warnung4
qualität eines produktes4
argumente sollte man3
die produktbewertung beeinflusst3

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 14 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

10.90

Flesch Reading Ease

27.50

Coleman Liau Index

12.00

Automated Readability Index (ARI)

12.00

Dale–Chall Readability

10.00

SMOG Index

11.40

Spache Readibility

5.00

Number of letters

3235

Number of words

498

Number of sentences

Average words per sentences

Number of syllables

1021

Syllables in words

1028

Average syllables in words

2.05

Number of words in first three syllables

173

Percentage of word / syllables

34.74

Words not in Dale-Chall easy-word list

386

Words not in Spache easy-word list

128

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 980px wide display!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 2.7 seconds have passed until the page started to load.

Loading time

888 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://ajax.googleapis.com/.. /jquery.min.js?ver=4.1.23
http://code.jquery.com/jquery-migrate-1.2.1.min.js?ver=4.1.23
http://www.marketingknowledge.de/.. /scripts.js?ver=4.1.23

List of render blocking css files

http://www.marketingknowledge.de/.. /style.css
http://www.marketingknowledge.de/.. /style.css?ver=4.1.23

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.marketingknowledge.de/wp-content/themes/mh-magazine-lite/js/scripts.js?ver=4.1.17

File size of all javascript files combined

145.75KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.marketingknowledge.de/wp-content/themes/mh-magazine-lite/style.css
http://www.marketingknowledge.de/wp-content/plugins/hupso-share-buttons-for-twitter-facebook-google/style.css?ver=4.1.17

File size of all css files combined

29.53KB

CSS minifying

You can save 1KB (17% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.marketingknowledge.de/.. /style.css you can save 1KB (17% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

30.55KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.marketingknowledge.de/.. /style.css	Expiry time is not specified
http://www.marketingknowledge.de/.. /copy-header2.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /slide4-70x53.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /lion-70x53.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /pronomen-70x53.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /gender-70x53.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /temperature1-70x53.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /3-70x53.jpg	Expiry time is not specified
http://www.marketingknowledge.de/wp-content/uploads/2014/08/3.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /size-70x53.jpg	Expiry time is not specified
http://www.marketingknowledge.de/wp-content/uploads/2014/08/size.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /number-70x53.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /number.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /attention-copy-70x53.jpg	Expiry time is not specified
http://www.marketingknowledge.de/.. /attention-copy.jpg	Expiry time is not specified

Speed test – Images

File size of all images combined

427.19KB

Image optimisation

You can save 312.7KB (73% compression) by optimising the images below:

By lossless compressing the http://www.marketingknowledge.de/.. /attention-copy.jpg you can save 85.1KB (75%) data.
By lossless compressing the http://www.marketingknowledge.de/wp-content/uploads/2014/08/size.jpg you can save 75.4KB (82%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /number.jpg you can save 71.9KB (65%) data.
By lossless compressing the http://www.marketingknowledge.de/wp-content/uploads/2014/08/3.jpg you can save 58.1KB (87%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /copy-header2.jpg you can save 17.2KB (66%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /gender-70x53.jpg you can save 634B (26%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /attention-copy-70x53.jpg you can save 619B (33%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /slide4-70x53.jpg you can save 612B (25%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /3-70x53.jpg you can save 588B (41%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /pronomen-70x53.jpg you can save 551B (28%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /number-70x53.jpg you can save 540B (28%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /lion-70x53.jpg you can save 533B (32%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /size-70x53.jpg you can save 513B (30%) data.
By lossless compressing the http://www.marketingknowledge.de/.. /temperature1-70x53.jpg you can save 497B (33%) data.

Links

We found a total of 74 different links.
Internal links: 74

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
http://www.marketingknowledge.de
Home
Brand Management
Consumer Behavior
About
Impressum
Datenschutzerklärung
http://www.marketingknowledge.de/?p=164
Vorsicht Sie werden beeinflusst! Wie die Warnung vor unterschwelliger Werbung die Kaufbereitschaft beeinflusst.
http://www.marketingknowledge.de/?p=153
Der Preis ist heiß – Wie die Darstellung von Preisen die Produktbewertung beeinflusst.
http://www.marketingknowledge.de/?p=139
Wie viele Argumente sollte man vorbringen, um seine Kunden zu überzeugen?
http://www.marketingknowledge.de/?p=133
Groß = Besser? Wie die Packungsgröße die wahrgenommene Qualität eines Produktes beeinflusst.
http://www.marketingknowledge.de/?p=125
Wie wird der Geist durch den Körper beeinflusst? Der Effekt von physischer Wärme auf Konsumentscheidungen.
http://www.marketingknowledge.de/?p=119
Können Marken ein Geschlecht haben? – Die Geschlechtsdimensionen der Markenpersönlichkeit
http://www.marketingknowledge.de/?p=105
iRead oder myRead? – Wie sich Personalpronomen auf die Markennamenpräferenz auswirken
http://www.marketingknowledge.de/?p=101
Wenn Marken zu Tieren werden – Die Wirkung von vermenschlichten Tieren auf das Markenempfinden
http://www.marketingknowledge.de/?p=1
Wenn Marken zu Menschen werden – Die Markenpersönlichkeit
December 2014
October 2014
August 2014
July 2014
June 2014
May 2014
January 2014
Abgerundete Preise
advertising
animals
anthropomorphismus
attractiveness
Beeinflussung
brand
brand management
brand name
brand personality
channel
claim
consumer behavior
decision making
Embodied Marketing
empathie
financial decision making
gender
Kommunikation
Kosmetika
Markenpersönlichkeit
measure
measurement
package size
perception
personality
personal pronouns
persuasion
POS
Preismanagement
Price management
prize
product
quality
rounded price
Sonnenbrille
Subliminal
sustainability
temperature
unit price
unterschwellige Werbung
Überzeugung

Website security

46.30.215.119

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

vmbo-installatietechniek.nl

lifedsign.com

b-ydesign.co.uk

digitalgold.be

investinagri.com

dcdesigns.be

bookvision.dk

stratfordcomputerrepair.com

computer-guy.nl

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H2 : Vorsicht Sie werden beeinflusst! Wie die Warnung vor unterschwelliger Werbung die Kaufbereitschaft beeinflusst., ( 193.625px from top )
H2 : Der Preis ist heiß – Wie die Darstellung von Preisen die Produktbewertung beeinflusst., ( 193.625px from top )
H2 : Wie viele Argumente sollte man vorbringen, um seine Kunden zu überzeugen?, ( 193.625px from top )
H2 : Groß = Besser? Wie die Packungsgröße die wahrgenommene Qualität eines Produktes beeinflusst., ( 193.625px from top )
H4 : Recent Posts, ( 246.625px from top )
H4 : Consumer Behavior, ( 467.625px from top )
H4 : Recent Comments, ( 601.625px from top )
H4 : Archives, ( 670.625px from top )
H4 : Categories, ( 893.625px from top )
H4 : Tags, ( 1018.625px from top )
H4 : Brand Management, ( 1049.625px from top )

Typos

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